Just Eat Takeaways disastrous Grubhub acquisition
Just Eat Takeaway acquired Grubhub for $7.3 billion in 2020 only to sell it for $650 million just four years later. What went wrong in this short amount of time? In November 2024, global food delivery powerhouse Just Eat Takeaway announced it would sell Grubhub’s United States operations for $650...
The fall of the Chipotle brand
The rapid success of Chipotle became its downfall as it failed to...
How UnionPay is disrupting the payment card market
The Chinese state-owned financial services corporation UnionPay has...
How city marketing destroyed Amsterdam
City marketing turned Amsterdam into a wild west of tourist shops...
How Luxottica build an eyewear monopoly
Luxottica built an eyewear monopoly through an aggressive...
Marketing Strategy
Why Sony keeps struggling
Sony has been struggling for years to maintain market share in some of its core business segments. What prevents Sony from recapturing its flame? Sony has been successful in the gaming industry, but...
Why Sony acquired Crunchyroll
Sony has been struggling to nudge itself into the streaming market for years, but through Crunchyroll it has found new growth opportunities. Sony has been the large absentee in the streaming...
How to formulate a successful marketing strategy
A successful marketing strategy can nudge a company onto a path to profitability. Creating a coherent marketing strategy can be a daunting task, especially within established departments or...
The socials
Are our attention spans decreasing?
Social media is becoming ever more present in our daily lives, for better or for worse. Are our attention spans decreasing as a result? Social media platforms such as TikTok and Instagram are using...
The hidden world behind the Instagram algorithm
A complex world hides behind the Instagram algorithm. How does Meta rank content and how does this impact the creator community? YouTube is riddled with tips and tricks on how to rank on...
Will bots become the downfall of social media?
Activity from social media bots has surged due to technical inadequacy and poor content moderation. Will the rise of bots spell the end of social media platforms as we know it? A 2024 Imperva Bad...
How EA became the most hated gaming company
EA has become the most hated gaming company in America. What events...
Tata’s strategy to turnaround Air India
The once renowned Indian national airline Air India flew on the...
How commercial airlines greenwash their tainted reputation
Commercial airlines have been greenwashing for many years to paint a...
The Boeing PR-nightmare
Boeing was an icon of American innovation, until greed took over,...
The fall of the Chipotle brand
The rapid success of Chipotle became its downfall as it failed to maintain food safety and regain customer’s trust. In the May 2024 Axios Harris Poll reputation rankings, Chipotle has seen a massive drop in brand reputation, being one of the fastest droppers across 100 major U.S. brands....
Customer Experience
How M&S became the best UK supermarket
The story of M&S is riddled with ups and downs, but it overcame the odds to become the UK’s top supermarket. In February 2024, Which awarded Marks and Spencer as the UKs best in-store...
Customer satisfaction comes first at Coolblue
Coolblue is best known for its strong customer centricity. What enables the company to deliver a stellar experience? Dutch electronics eCommerce webshop Coolblue took over the country by storm...
How to reduce customer churn
Customer churn is an organic part of conducting business. But when neglected, they can spiral out of control, heralding the end of the company. HelloFresh has been crumbling under the weight of...