The fall of LG’s smartphone division
LG was once the hottest smartphone brand in the world. Today, it is nowhere to be found. During the early 2000s, LG was selling millions of smartphones. Its devices were stylish with limited edition collaborations with brands like Prada. LG phones came equipped with cutting-edge camera’s,...
How Disney destroyed Marvel
In 2009, Disney acquired Marvel. During the early years, the Marvel...
The rise of mobile payments in India
Mobile payments have experienced stellar growth in India, in part...
How chatbots reduce workloads at customer service
Chatbots can be an effective way to reduce workloads across customer...
Tim Cook’s mission to optimize Apple’s supply chain
Under Steve Jobs Apple revolutionized the mobile phone market. His...
Marketing Strategy
Microsoft’s disastrous Nokia acquisition
The acquisition of Nokia by Microsoft was a disaster in the making with obvious warning signs before the deal was signed. The acquisition of Nokia by Microsoft might well go down as one of the...
What happened to Groupon?
Coupon giant Groupon has seen a meteoric rise, but its revenue has fallen drastically. What happened to this Wall Street star? In 2022, the global revenue at Groupon fell to $599.09 million, coming...
The fall of Buzzfeed
Listicle factory BuzzFeed is crumbling at the seams, with its finances derailing it into bankruptcy. In April 2023, the CEO of BuzzFeed, Jonah Peretti announced that its Pulitzer Prize winning...
The socials
Will bots become the downfall of social media?
Activity from social media bots has surged due to technical inadequacy and poor content moderation. Will the rise of bots spell the end of social media platforms as we know it? A 2024 Imperva Bad...
How TikTok hooked the world
Chinese social media platform TikTok caught Meta by surprise, generating billions of downloads and doing what many have thought to be impossible. Many of us would’ve never guessed that TikTok...
The fragile future of Facebook-owner Meta
Facebook-owner Meta has been riding a rollercoaster of bad PR in recent years. Will it spell the end for the social media behemoth? The rapid rise of TikTok has put Meta into panic mode. Frantically...
How Gainsight became the best employer in the US
Gainsight became Glassdoor’s 2023 number one employer in the US. How...
How Spirit became the most hated airline
Spirit Airlines has become the most hated airline in the United...
How General Motors turned its brand around
General Motors saw its reputation crumble during the financial...
Saving the United Airlines brand
The United Airlines brand sank to a new low in 2017, but the US...
How Disney destroyed Marvel
In 2009, Disney acquired Marvel. During the early years, the Marvel franchise benefited greatly. As the 2020 rolled by, little of that creativity could be found in the latest installments. In November 2022, a Fandom survey, cited by Variety, revealed Marvel fans started to experience franchise...
Customer Experience
Customer satisfaction comes first at Coolblue
Coolblue is best known for its strong customer centricity. What enables the company to deliver a stellar experience? Dutch electronics eCommerce webshop Coolblue took over the country by storm...
How to reduce customer churn
Customer churn is an organic part of conducting business. But when neglected, they can spiral out of control, heralding the end of the company. HelloFresh has been crumbling under the weight of...
Understanding customer churn at HelloFresh
HelloFresh experiences extreme levels of customer churn, prompting it to employ aggressive marketing tactics to safeguards its revenue. HelloFresh has lost millions of customers worldwide...