EA has become the most hated gaming company in America. What events led up to this infamous status? For years...
Tata’s strategy to turnaround Air India
The once renowned Indian national airline Air India flew on the verge of bankruptcy. Under leadership of Tata...
How commercial airlines greenwash their tainted reputation
Commercial airlines have been greenwashing for many years to paint a sustainable picture of their operations....
The fall of the Chipotle brand
The rapid success of Chipotle became its downfall as it failed to maintain food safety and regain customer’s trust. In the May 2024 Axios Harris Poll reputation rankings, Chipotle has seen a massive drop in brand reputation, being one of the fastest droppers...