Coolblue is best known for its strong customer centricity. What enables the company to deliver a stellar...
How to reduce customer churn
Customer churn is an organic part of conducting business. But when neglected, they can spiral out of control,...
Understanding customer churn at HelloFresh
HelloFresh experiences extreme levels of customer churn, prompting it to employ aggressive marketing tactics to...
How M&S became the best UK supermarket
The story of M&S is riddled with ups and downs, but it overcame the odds to become the UK’s top supermarket. In February 2024, Which awarded Marks and Spencer as the UKs best in-store supermarket, surpassing Aldi, Waitrose and Sainsbury’s by a wide margin....