Sony has been struggling to nudge itself into the streaming market for years, but through Crunchyroll it has...
How to formulate a successful marketing strategy
A successful marketing strategy can nudge a company onto a path to profitability. Creating a coherent...
The clever marketing behind Disney’s Frozen
Disney’s Frozen is one of the most successful media franchises. Behind the success lies a well thought marketing...
How city marketing destroyed Amsterdam
City marketing turned Amsterdam into a wild west of tourist shops and created an overheated housing market. City marketing aims to attract and position cities as attractive destinations, ranging from increasing tourism to becoming an investment hub for business....